How Explainer Videos Can Drive More Qualified Leads

It has become increasingly challenging to grab people’s attention and convert them into qualified leads and paying clients. As a result, the digital era demands a new art of selling. Long gone are those days when the salesman used to convert the prospect almost instantly as people didn’t have much knowledge as well as choices. This is where explainer videos come into the picture!

Online users are now targeted by hundreds, if not thousands, of consumer brands trying to sell their products or services to them. When your target audience is already surrounded by a sea of marketing content, how will you make your product seen and stand out? While text content is still as effective in marketing any product or service, explainer videos are slowly taking over, providing better conversions and better results. 

What are Explainer Videos?

Explainer videos are short forms of captivating videos produced to market a product or a service in a simple yet impactful way. These videos are not only about grabbing your target audience’s attention but also about simplifying your offering and presenting it in an easy-to-understand format. These are excellent for educating and informing the target audience about the product or service you offer. 

There are different types of explainer videos:

• Live-action
• Animated
• Screencast 
• Whiteboard

All these videos eventually help businesses drive more sales and build brand awareness. However, it should be noted that only diligently designed explainer videos can be most effective, so ensure you get the videos produced by a professional to yield the best advantage and you can consider using a reliable video maker tool during the process. 

The Different Types of Explainer Videos To Consider

Live-action

Sometimes consumers comprehend something only when they can perceive how the product or service works in real life. So, in this type of video, only a real person explains throughout the video expressing emotion and reacting to the situation. It makes people feel more connected and related to your brand. 

Screencast

A screencast explainer video is basically a digital form of video recording of a computer screen that also includes audio narration. If you want to create perfect instructional videos to train your employees on how to use a product or train a customer on something, a screencast explainer would be the perfect go-to solution for your company.

Animated

It is the most popular choice for brands because it’s easy to create and instantly engage the audience due to its visual nature. There are different styles of animated explainer videos you can include such as infographics, product simulations, motion graphics, etc. 

Whiteboard

Whiteboard explainer is a type of animation video style in which viewers are shown some static images to illustrate a product or service. These are often accompanied by audio narration that walks the audience down through a story told while the drawing continues. These are simple yet highly engaging forms of explainers. 

Is it Worth Investing in Explainer Videos?

Yes! Beautifully produced explainer videos can make your target audience stop scrolling, intriguing them to watch the full video about your product or service. If it’s well-made, it can easily tempt people to convert into paying customers.

If you’re still wondering, these types of videos help drive more sales across product or service categories in the following ways:

Grabs Attention and Increases Traffic

Professionally produced explainer videos have the power to grab target audiences’ attention within the first few seconds. The visually enticing graphics, storytelling, animations, etc., helps these type of videos to stand out, boosting its likelihood of getting higher views. If your primary aim is to attract qualified traffic to your website, you can optimize the explainer video and promote it using an omnichannel approach. It can also be used to prime online viewers, making it easier to sell at later stages.

Illustrate in a Visually Appealing Manner

People will only buy your products/services if they believe your offering solves their problem. Most top brands understand this fact and always highlight how the target audiences’ problems can be solved using the offered product. Professionally designed explainer videos simplify complex concepts by breaking them down into multiple visually appealing elements. By touching on potential customers’ pain points and demonstrating how their product/service can solve their problem, businesses can effectively connect with the target audience, ultimately driving increased sales.

Establishing Brand Authority

It shouldn’t be surprising, but people often feel reluctant to buy from unknown businesses. If your brand is not known to your target audience, you should first try to establish brand authority so people feel more comfortable and convinced to buy your products/services. A prime benefit of using explainer videos is it helps businesses present themselves as industry experts- someone authoritative and reliable. Once people view the business as a leader in the respective industry, they are more likely to buy your offered products/services. This goal can easily be achieved by well-thought-of and designed explained videos.

Attracts Customers in All Buying Stages

Explainer videos are really versatile and can help businesses cater to customers at different stages of the buying journey. For example, it can be used to introduce the brand and its offerings to people in the awareness stage. It can assist the brand in creating interest and consideration. For potential buyers in the consideration stage, these types of videos can be used to highlight their product/service’s unique features and benefits, assisting them to make better decisions. Explainer videos targeted at people in the last stage help eliminate doubts and concerns from the potential buyer’s minds, enabling higher conversions.

Demonstrate How the Product Functions

People would happily buy your products if you could show them how your product works and demonstrate how it makes their life easier. Only publishing high-quality product images is not sufficient to make people buy your products in today’s fiercely competitive landscape. It can solve this problem entirely. Hire experts known for creating visually captivating explainer videos covering every little detail about your product, touching potential buyers’ pain points, and demonstrating how your product can smoothly solve buyers’ challenges. An explainer video shows your product in action, eliminating most objections from the buyers’ minds. It significantly helps drive more sales than other marketing methods.

Higher Information Retention Rate

Visual content is known to have a high retention rate than text-based content. The best-performing explainer videos combine the right amount of compelling storytelling, stunning visuals, and audio elements to create a multisensory experience that effectively engages viewers and enhances their information retention. It presents information in a memorable and dynamic way; ensuring viewers retain the main highlights even after the video ends. This retention helps them make informed buying decisions. If you create professional-level explainer videos highlighting your product features, benefits, etc., chances are high that people will be converted. 

Skyrocket Your Sales with Professional Explainer Videos

Every business wants to increase sales, but few know about the effective tools of the trade. Most successful businesses of almost all industries are currently using explainer videos to attract, nurture, and convert highly qualified potential buyers. And it’s such a highly effective marketing tool. It also allows brands to establish authority, grab potential buyers’ attention, and convince them to buy the offered product or service. 

As the video marketing space starts getting dense, just any video won’t work. You need well-designed explainer videos that include storytelling, visual elements, and high-quality audio to grab peoples’ attention and present your offering as the best solution in the market. This is why MultiVision Digital is here to help. We are one of the reputed firms that can take data-driven, results-driven approaches to make any form of video. We can help you plan, budget, and execute professionally made videos that are suitable to your business objectives.

To know more about MultiVision Digital’s holistic video marketing approach, contact us at the earliest.

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.