Repurposing content is more than just a trend, it’s a fantastic strategy for those who want to make the most out of every piece of content they produce. Multimedia content, especially videos, has taken the digital world by storm.

It’s like everyone’s hooked to their screens, watching everything from cat videos to profound TED Talks. But here’s the thing: not everyone wants to, or can, watch videos. 

Sometimes, people just want to pop in their earphones and go about their day. That’s where the magic of content repurposing comes in. So, why not repurpose video content and give your content another life, allowing it to reach an even wider audience? 

What Is Content Repurposing?

Think of a goldsmith with a piece of gold. After crafting a beautiful ring, does he discard the remaining gold bits? Not at all! He might mold those into earrings or a pendant. Content repurposing works similarly.

It’s the art of taking the foundational piece (like a video), and reshaping it into other formats (like podcasts and blog posts).

Why Repurposing Content Is Important?

Repurposing content has a lot of benefits, including:

  • Maximize Reach: Different people have different tastes. While some prefer visual content like videos, others lean towards the ease of podcasts or the depth of written content. By implementing content repurposing, you’re speaking to everyone in their preferred language.
  • Efficiency: Producing fresh content constantly can be taxing. Content repurposing lets you get more mileage out of what you’ve created. Think of it as writing out every drop of value from your content cloth.
  • SEO Benefits: More content varieties mean more opportunities to rank in search engines. A blog post might catch keywords that a video might miss, amplifying your online presence. 
  • Reinforcing Your Message: Ever heard that repetition is the mother of learning? By presenting information in diverse formats, you’re subtly reinforcing your core message, making it stickier in the audience’s mind. 
  • Staying Relevant: Trends come and go. What’s hot today (like viral content), might be forgotten tomorrow. But a solid blog post or podcast episode? They might just have a longer shelf life. 

How to Repurpose Video Content to Podcasts

Alright, let’s talk podcasts. Ever wondered why they’re the talk of the town? 

video content into podcast

 

It’s simple, in a world where multitasking is king, audio content lets us learn, laugh, or get lost in a story while we’re jogging, cooking, or even showering. Yep, podcasts are the trusty companions for those always on the move. This method of repurposing content is truly a game-changer.

Technical Aspects of Conversion

Ready to dive into the how-tos of repurposing content? First, you need to change your video to podcast. 

There’s a bunch of nifty tools out there that’ll do the trick. Some of them include Wondershare DemoCreator, Windows Movie Maker, and Audacity.

Once you’ve got your audio, you’ll wanna give it a little spruce up. Think of it as audio spring cleaning. Remove those odd background noises and maybe level out the volume. There are some cool software options out there, both free and paid, that can help you polish it till it shines. 

Adapting Content for an Audio-Only Medium

Here’s where things get a tad tricky. When you’re repurposing content, especially when changing from video to podcast, you must remember that in podcasts, there’s no visual aid. 

So, you gotta paint a picture with words. If your video showed something essential, describe it. And hey, while you’re at it, play with your voice a bit. When you emphasize certain points, it’s like adding bold or italics in the text. It catches the ear.

Distribution and Promotion

Alright, you’ve got this brilliant audio content after your efforts of content repurposing.  Now what? It’s time to share it with the world! 

Look into podcast hosting platforms. Think of them as the stage where your podcast shines. And don’t just drop your content and run. Engage! 

Dive into podcast communities, chat with fellow podcasters, and maybe even collaborate.

How to Repurpose Video Content into Blog Posts

Alright, shifting gears a bit! 

Ever thought about repurposing content for the written web? Video to blog post is your answer. Let’s break down why and how to make that transition.

First off, blogs are like magnets for search engines. By repurposing video content into a blog post, you harness the power of SEO. Plus, think about the lifespan of a blog. They stick around, always searchable, always linkable. It’s like having a little piece of digital real estate that’s open for visitors around the clock.

Transcription as the Starting Point

Before anything else, get those spoken words into text when you’re repurposing content. You’ve got a buffet of transcription services and tools to pick from. Once that’s done, give it a good once-over. Tidy up any weird sentences, clarify points, and make sure it’s a pleasure to read.

Formatting and Structure

Reading a wall of text? Yawn. 

When repurposing content into blog posts, structure is vital. Use headers, sprinkle in sub-headers, and don’t shy away from bullet points and lists. And hey, sprinkle in some snazzy images. It breaks up the monotony and keeps your reader engaged. 

And, just a tip, sneak in some internal links and CTAs. It’s a sneaky way to keep your reader hanging around a bit longer.

Distribution and Promotion

Your masterpiece is ready, but don’t just let it sit there gathering digital dust. Share it on your favorite socials, send it out in an email blast, or get it syndicated. The more eyes (and clicks) on it, the better!

General Best Practices

Okay, we’ve talked about the ‘how-tos’ of repurposing content, but let’s not forget the golden rules that apply across the board. These are the backbone to making sure your content isn’t just good, but great.

Consistency Across Platforms

Imagine meeting a friend who acts completely different every time you see them. Weird, right? It’s the same with content. 

Your brand’s voice and message should be like your favorite song – recognizable and consistent. This principle is crucial when repurposing content.

Whether someone’s watching, reading, or listening, they should feel they’re getting the same vibe from you. So, aim for a seamless, uniform experience, no matter where they tune in.

Engaging the Audience

Content repurposing isn’t a monologue; it’s a two-way conversation. Give your audience the mic every once in a while. Encourage them to drop comments, and share their thoughts. 

And don’t just listen—hear them. Dive into your analytics, see what’s hitting the mark, and tweak where needed. It’s like tailoring a suit, the better the fit, the sharper you look.

Updating Content

You know what gets old? Stale content. 

Just as fashion changes, your content might need a little refresher now and then. Swing back, give it a spruce-up, and make sure it’s still serving up the relevance. And when you do give it a fresh coat of paint, shout it from the digital rooftops! Updated content is a magnet for new eyes.

Conclusion

By now, it’s clear as day: multimedia content is like a Swiss Army knife in the digital world. Videos, podcasts, blogs – they’re all tools in our toolkit, ready to help us reach every corner of the internet universe. 

And honestly? Whether you’re a big brand or just someone sharing their passion, there’s so much potential when you stretch that content across platforms through content repurposing. 

Now, we’re not here to leave you hanging. If you want help to start implementing video marketing in your business, get in touch with us and request a free quote from us.

See you in front of the camera!