People are consuming videos at an alarming rate because video content gives the most amount of information in the shortest amount of time. That must be why HubSpot reports that “๐Ÿฒ๐Ÿณ% ๐—ผ๐—ณ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜€๐—ฎ๐˜† ๐˜€๐—ต๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€ ๐—ผ๐—ป ๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ (๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ, ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ, ๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ) ๐—ต๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฅ๐—ข๐—œโ€. And B2B video marketing will continue to be used by a vast majority of businesses as Wyzowl states that โ€œ91% of businesses use video as a marketing tool in 2023.โ€

So whether you are currently budgeting for B2B video marketing or want to get started making B2B video marketing content, today is a great time to figure out the best video content for your firm.

Why B2B Video Marketing is on the Rise?

B2B Video Marketing is on the rise in part because of our lives outside of our business day.  Our personal behavior has always driven our business behavior.  We bought things online in our personal lives before our business lives.  We used our cell phones on a personal basis before a business basis.  And the list of behaviors that fit these criteria goes on and on.  

This is exactly the reason why B2B video marketing is on the rise.  We are all comfortable going on YouTube to find information or to watch a video on how to fix a household problem.  Thus more and more people have come to use videos to learn and understandโ€ฆ This is EXACTLY why your business should be creating video content and why B2B Video Marketing is on the rise.

Video content gives decision-makers the most amount of information in the shortest amount of time when they want to understand 

  • Solutions that are available to their problems
  • Your business
  • Your products and services 
  • What makes you different from the competitors
  • The skill sets of your people 

Hereโ€™s the kicker if you are not planning to start investing in B2B video marketing contentโ€ฆif you don’t have video content then the next decision maker who goes to check out your business or might move on to another company that has video content of their products, services, benefits, and answers questions that come up in the sales process.  Additionally, video content will benefit you because you will have prospects that will be more engaged with your business, get to know your people, build the know, like, and trust factor and convert more qualified leads than if you did not have B2B video marketing content.

So What is The Best Type of Video Content to Make?

First off, to have a sound video marketing strategy you will need to plan for many videos that span many business objectives.  That doesnโ€™t mean you do them at one time but rather build up your video library, and thus your video marketing strategy, over time. 

But since one video is not a video marketing strategy, where do you get started?  We have an expression that goes

โ€œ๐“๐ก๐ž ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐ญ๐ก๐ข๐ง๐  ๐ฒ๐จ๐ฎ ๐๐จ ๐ฐ๐ก๐ž๐ง ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐ฏ๐ข๐๐ž๐จ,
๐ข๐ฌ ๐ญ๐จ ๐Ÿ๐จ๐ซ๐ ๐ž๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ฏ๐ข๐๐ž๐จ.โ€

This basically means that the best video content for your business depends on your current business objectives.  Where are your other marketing strategies and your other sales strategies directed?  This is where your video marketing strategy should be creating video content to support.  The net result is that video is a piece of that communication mix.

For example, which of these business marketing objectives are you working on right now?

  • Branding and awareness
  • Lead conversion 
  • Nurturing
  • Product launch 
  • Case study  
  • Testimonial 
  • Thought leadership

These are all areas where B2B video marketing content can be included into the mix.  But as noted, one video is not a video marketing strategy, so therefore you would not create a product video and then use that for thought leadership.  You would not create a branding and awareness video and use that for lead conversion or in the nurturing stage.  Just like you create distinct content for each stage of the sales funnel, that is the same methodology when you create video content for a sound video marketing strategy.

B2B Video Marketing examples

Yes, that’s a lot of video content to create over the years.

So when you are asking โ€œwhat is the best video content to makeโ€, it is a matter of โ€œwhich type of video content will fit into our current business objectives.โ€  Thus you will be creating B2B video marketing content that will support your current business initiatives from a sales marketing and communication objectives.

If youโ€™re ready to level up your video content into a video marketing strategy, reach out to us or give us a call at (646) 319-8609.

See you in front of the camera!