Animated explainer videos convert leads because they make complex things easy to understand. When buyers understand what you can offer, they qualify themselves as new business opportunities. In this business marketing video case study, we will showcase how a business marketing video campaign can help your company in launching your product portfolio and converting a high number of qualified leads. 

The strategy of some industries like finance, insurance, or manufacturing can be very complex, but when you use animated explainer videos, your potential clients can quickly grasp these complex models and processes so they can better understand the strategy and make informed decisions.

Why Animated Explainer Videos Are Effective?

Isn’t it great to create narrative-driven content with animated explainer videos to support your business goals and objectives like lead generation, brand awareness, and sales?

An animated explainer video is known to hold visitors attention longer and thus they can increase the time spent on your website an average of 2 minutes longer. 

What’s more? This not only converts leads at a higher rate but tells search engines like Google that you have a valuable website, therefore, giving it more search engine authority. In addition to clearly showing how the products and services of your company work, we always took the customer into mind to make it engaging and relatable.

Here’s a great example of an animated explainer video:

Also, animated explainer videos may visually expound different scenarios or challenges that potential clients could encounter when running their businesses. The reason why most viewers surely enjoy watching these types of videos. 

What Animated Explainer Videos’ Benefits For Your Business Marketing Video?

Creating animated explainer videos emphasizes the creativity to deliver a compelling story, we can add stock videos along with motion graphics of the model in action to highlight and introduce each process that your buyers need to understand. The idea was to simplify each step using simple icons commonly used, so any clients would easily understand. A study from HubSpot shows that 94%) watch explainer videos to understand the product or the brand better,  that’s a crystal clear representation of how animated explainer videos can contribute to your business!

Here are other things to consider:

  • 73% of users bought a product after watching an explainer video about it. (Tubular Insights)
  • If something is going wrong with a product or service, 68% of users prefer to watch an explainer video on how to fix it instead of getting in touch with customer support. (Yans Media)

How Much Does It Cost?

Let’s talk about the four main areas to look at when planning your animated explainer videos.
We all know that it will depend on your preference for the following:


It will vary if you’ll prefer to have custom graphics that are so personalized just for you or are you ok with using stock graphics and icons that we can get from a site like Shutterstock. Of course, the more personalized, the more expensive it will be.


Do you want simple transitions and movements for the motion graphics or complex movements? We’re using software so everything has to be created by hand, and more complex movements will take more time than simple movements.


Since animated explainer videos contain motion graphics and we’re mindful of getting every detail concisely, a 30-second video will cost less than a 90-second explainer video.


There is a lot of pre-production work that needs to be delivered when it comes to planning animated explainer videos and a more experienced animator will do more because they know the A to Z of the software.

At Multivision Digital, we’ve created business video production and marketing communications for every business objective from solo entrepreneurs to global Fortune 500 companies across almost every industry. 

Are you ready to level up your business marketing video campaign? 

Pick up the phone and Give us a call at 646-319-8609.

See you in front of the camera!