How to Create a Video Marketing Strategy
Let’s talk a little bit about video content marketing and how to build a video marketing strategy using a professional video marketing agency or doing it in-house.
Video content marketing means creating engaging content for different parts of your marketing in your sales process. Just like you have these types of content:
- White papers
- Case studies
- Website content
- Product material
These are great areas to start looking at when creating a video marketing strategy to feed into that marketing and sales process. A study from Wyzowl shows that 94% of marketers say video has helped them increase their understanding of a product or service, while 86% of marketers say video has helped them generate leads.
How to Build a Video Marketing Strategy
A professional video marketing agency can help you strategize about what content can best fit into your business objectives. For example,
- Content that helps you get found on search engines because Google and other search engines value video content more.
- Lead conversion content, because people really understand who you are, what you can offer, and the value proposition of your business before they even pick up the phone to call you.
- It could be sales content that is used deeper into the funnel like you have for an enterprise-level sale that has a six-month or even a year sales cycle.
A professional video marketing agency can help you keep these people engaged and how to get those decision-makers to understand MORE about your organization.
In your planning process, your professional video marketing agency will focus you to keep in mind that your video marketing strategy should emphasize these factors:
- Remind your viewers about the different things that your organization can offer.
- How it can benefit them when they avail your products/services.
So whether you have brochure content, white paper, or website, these are some of the existing content within your organization to start your video marketing strategy.
Call us at 646.319.8609 and ask us any questions that you have about video marketing strategy, we love to help you out and let’s get your video marketing strategy done.
See you in front of the camera!