Video Production Process: A Simple Guide
In this short guide, we’ll discuss the key points of any good video production process. With clear tips and a simple outline, you’ll finish this article with a much stronger understanding of exactly how much work goes into your video making.
Video content is the most reliable and digestible way to deliver information to an engaged audience. If you’re ready to make some moves with an effective video marketing campaign, there are some important tasks to be prepared for.
Pre-Production: Planning Your Video Production
Choose Your Attack Strategy
Pre-production is the time in which you lay the groundwork for your video. It’s a beautiful moment: your cameras have arrived, your goal has been chosen, and you think you’re ready. However, before you click the little red ‘record’ button, you might like to have an outline of what you’ll be shooting. What’s your objective? What kind of content are you making? Create yourself a specific and clear plan to follow as you move forward with all of the most important goals in mind. Be careful to plan within your deadlines, and don’t leave too much room for error.
Make a Clear Outline for Video Making
When you’re in pre-production, make a lot of mental and physical notes. Keep your goals in the forefront of your mind and focus on them as you map out how you want to execute your video production process. You’ll save yourself a little trouble in the future if you’re prepared for anything that could potentially go wrong. When you avoid anything that might be too risky, you can move smoothly and confidently. If something does have the probability of backfiring, you’ll be ready for it, and you’ll know how to approach various struggles along the way.
Hiring, Building, & Stocking for the Shoot
You’ll need to balance your budget with your goals.. Depending on your objectives, you might need actors, a set, costumes, or makeup. Your lighting should be appropriate and in consideration of the angles, you’ll be shooting from. If you’re just recording a product, the lighting should be tailored to it, and you’ll want a pristine example of what you offer to include in the video. This is the time to purchase supplies, make reservations, choose locations, and hire anyone who will be a unique addition to your process. Spend adequate time with the scripts so you can convey your messages, and create open lines of communication wherever necessary, like between actors or designers who will be working together.
Stick to Your Strategy
This is exactly why building a clear strategy and putting it on paper is a really important step to complete before you record anything at all. It’s going to be tedious, but in the end, you’ll have a much more coherent finished project. If you want to boost your traffic, it’s important to have quality content that represents who you are. You may choose to use a storyboard for your production to have your outline in front of you, as it can be really useful for keeping you on track. Make sure everything is on a tight schedule and keep all these dates in plain view. If you have a big project, there will be a lot of running around to do for everyone and it’s important not to forget appointments.
Production: Execution & Creation Phase
Once the time has finally come to begin executing all the plans you’ve made, it marks the beginning of the video production process. This is when the appointments start flowing, the memories are made, and your content is being created. The most important thing here is to make sure it all goes according to plan! If something is beyond your control and it knocks you off stride, that’s when you reroute. However, do whatever is in your power to keep all your dates, the people you hired, and all of your shooting times on a reasonable schedule.
If you’re not the director, you’ll need to stay in close contact with them so that your objective isn’t lost in all the moving parts. You’ll set up the lights and set up all the camera angles. Tweak them if you need to, and check everything twice. Audio should be recorded for any voiceovers or sound effects. Stay on schedule and oversee the actors’ delivery of your messages. This is also a great time to get B-roll footage, which you can use as a filler and transitional material.
B-roll footage could be as simple as your team setting up and breaking down, cars rushing by on a highway, or a cool bug that landed nearby. Anything that seems to fit your desired aesthetic while you’re filming during production could potentially be useful later. Lots of material is going to get edited away, but you can still repurpose many of those shots in creative ways, especially if you’re in a scenic location with picturesque waterways or greenery. Since most of the work lies in pre-production, if you keep everything on schedule, this should feel like a montage.
Post-Production: The Final Stages
In the remaining stages of your video production process, all the editing must be done. This involves stitching together clips, laying in any voice-overs or B-roll footage, and adding in any extras to your video content. You don’t want to be limited by what your editing software can do, so make sure you’ve got a solid program that can provide everything you’re looking for.
You can show a 3D animation of your product, include statistical graphs, or animated texts to make it pop. You can even interlace old testimonials or clips if the mood is right. It’s a good idea to add thematically appropriate music or sound effects, but be mindful to adhere to your objectives. If you planned well, you have a final vision in mind, and this is the place where you can tweak it to perfection.
Don’t forget that you have to render your video into an MP4 format for most platforms. If you’re shooting for Instagram, you’ll want to choose a square portion to be cropped into Instagram’s predetermined video size. If you plan on posting to Twitter, make sure the length is under 2:20 and the file size is under 512 MB. Once you’ve edited it to match your goals and you’re ready to release, you’ll reach the distribution phase, where your work involves putting your content in front of your target audience more than anything else. It can be good to work with marketers for this, so they can reach out to other brands, get your video placed into relevant articles, or set up analytics for you to track the response to your content and help you figure out what works and what doesn’t.
Create the Right Video Content
At MultiVision Digital, we’re passionate about making sure that you’re producing the right content for your brand. To learn more about our video creation services or learn about what it would mean to create more content for your agency, call us at (646) 319-8609.
No matter who you are or where you started, we can help you create quality content to represent yourself.
See you in front of the camera!