Video Marketing Trends: To Script or Not to Script?
Video marketing is one of the most effective ways you can reach your audience. Consumers prefer video content because it’s easier to digest than text and images. Engaging videos are entertaining and can easily capture customers’ attention while giving them the needed information.
Having knowledge about video marketing trends can open a lot of opportunities for your business. Some comments and a few shares can go a long way, especially in a time when social media reigns supreme.
How do we create engaging videos for our audience?
There’s a multitude of ways to create engaging videos for your audience, but the one thing to keep in mind is how you’re delivering the message. The information you’re putting out should be clear and well-delivered. While also being genuine on video marketing trends, have the message be delivered by someone who is well versed on the topic and can communicate it well.
It’s important to the success of your videos to choose someone who knows what they’re talking about. Professionals talk about their expertise every single day of the week, so we are going to use that to showcase your knowledge on the topics.
A common question that is asked by people in the early stages of adopting video or still thinking about adopting video into their businesses’ marketing /sales process are often questions about scripting. Where are we getting the script from? How long should our script be? What should the script be about? Are we even supposed to use a script?
The short answer is NO – you don’t need a script.
The assumption with business video content is that the people in front of the camera know their stuff. The director and their team’s job is to work with your team on the key messages of the video, create an outline or an index of the key points and any subtopics.
That means being prepared, working with your marketing teams and getting all the content down from a messaging standpoint, and then having some conference calls with your team of people.
Scripts slow production down. The speaker will mostly try to focus more on reading the script. It takes longer for delivery to have a more natural feel and that will usually require a lot more takes.
Scripted videos may also give you a final product that won’t feel as genuine and you can also compare that to other video marketing trends. Following everything to the dot may make it seem unnatural, which is the exact opposite of what you want it to be.
The goal is to produce video content that’s engaging for your audience.
It’s not as easy to influence other people through videos that are heavily produced as it was 10 or 15 years ago. People are quick to identify genuine content from those that are not.
If your goal is to engage your audience, you need to present your information in the most genuine way you can, and that’s why we do not encourage using scripts. You want your audience to listen to what you have to say and not skip the video within the first three seconds.
Video Marketing Trends: So, does that mean you’re just gonna have to wing it?
Well, not really. Spontaneity is a great way to show authenticity and is best used in interviews. For business videos, however, you still need to make sure there’s a guide you’re following.
Your guide should be simple and subtle, the more natural it sounds the better.
As a video production company, we work with your team in crafting the perfect delivery for your message. We start creating the guide by nailing down the key message of the video and then build the outline or index from there.
The outline or index will contain the key points and any subtopics that will need to be covered. It will serve as a guide for the person in front of the camera so they can talk about what they know without straying far from the topic.
This process is the best way you can make sure your video comes out as genuine as it can be while giving the value your audience wants.
How do we help you in making this happen?
As a professional video production company, our job is to make sure that you get high-value content to publish. MultiVision Digital’s video production process will make the project as easy as it can be for you and your team.
We work with your marketing team to get the content down from a messaging standpoint to capture the essence of your business. This helps us give you final videos that are not full of takes, but with one person talking to the camera as if it was any other day at work.
The result is videos that are genuine, with real people, giving an informative and captivating message about their business – these kinds of videos help you build trust, credibility, and get your message across clearly.
If this is something you want to have for your business, MultiVision Digital can help you out. We’ll help you tell your story the way you want your audience to hear it. Call us at 646-319-8609 and let’s get this show on the road.
See you in front of the camera!