Leveraging Social Media Videos for Corporate Marketing

When you think about the business battleground of the 21st century, it’s no wonder why social media vídeos are so important to success. It’s the digital era – where our lives are entangled with the internet, AI, tech gadgets, and without a doubt, social media. Titans like Facebook, YouTube, and TikTok have evolved from the toddler stages into the global behemoths we see today. Thus, social media videos for corporate marketing and any other industry are the way to maximize the reach of businesses.

Did you know that a staggering 4.8 billion people are scrolling, liking, and sharing on social media? That’s more than half of our planet’s population!

And you know what’s revolutionizing this online universe? Social media videos. They are the heart and soul of online amusement, but their influence doesn’t stop there. They’re stealing the show in the realm of online marketing. 

In this article, we’re going to break down the importance of corporate marketing and how vídeos for social media, can help you grow your business. We’ll dive deep into the benefits of integrating social media videos into your corporate marketing game plan, and arm you with a step-by-step guide on doing so effectively.

So, if you’re all fired up to take your corporate venture to new heights, buckle up and get ready to leverage the power of social media videos for corporate marketing!

Corporate Marketing

You can think of Corporate Marketing as the DNA of a business. It’s the way businesses define their brand, express their vision, and communicate their value. It’s all about the big picture.

Traditionally, corporate marketing was all about billboards, TV commercials, newspaper ads – you name it. Back then, if you were rocking a catchy jingle on the radio, you were hitting the marketing jackpot. But with the rise of social media, corporate marketing has taken a pretty exciting turn! 

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Benefits of Social Media Videos for Corporate Marketing

Now let’s dive into the real game-changer – videos for social media. What’s the big deal about videos for social media? Here are some compelling reasons:

• Engagement: In the fast-paced online world, you have seconds to grab attention, and social media videos do just that. Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text?
• Shareability: Videos for social media are highly shareable. If people love your video, they’ll hit that share button faster than you can say “viral”.
• Trust: Videos build trust. They allow businesses to connect on a personal level with their audience. You’re not just a logo anymore; you’re a group of real, relatable people.
• ROI: Creating quality videos requires an investment, but it certainly pays off! According to a report by Wyzowl, 89% of video marketers say video gives them a good ROI.

In a nutshell, if you’re not using social media videos for corporate marketing, you’re missing out on increased engagement, shares, trust, and a solid return on investment.

Incorporating Videos Into Corporate Marketing Strategies

Alright, now that we’re all hyped up about the power of social media videos, let’s get down to business. We’re going to get into the trenches now. Here’s the blueprint to your success:

1 – Know Your Audience

Understanding your audience is crucial. It’s like throwing a party—you’ve got to know your guests to serve the right snacks, right? So, dig into your audience demographics. 

What’s their age range? 

What interests them? 

What problems do they face that your business can solve? 

Use this info to make social media videos that mirror their tastes and preferences. Remember, the best content feels like it was created specifically for the individual viewer.

2 – Set Your Goals

What do you want your videos for social media to achieve? Looking for more brand awareness, or aiming to drive sales? Maybe you want to foster better customer engagement. Just like a GPS, you’ve got to know your destination before you hit the road. Setting clear, measurable goals will guide your video content strategy and help gauge your success.

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3 – Decide on Your Platforms 

Next, you need to figure out where you’re going to post your videos. Each platform has its own vibe – you wouldn’t wear a tuxedo to a beach party, would you? 

If your audience is largely professionals, you might lean towards LinkedIn. If they’re younger, TikTok might be your platform of choice. Each platform has its unique content preferences and optimum video lengths, so tailor your content to fit the platform.

4 – Select Your Social Media Video Types 

Now, here’s where it gets really fun! There are so many types of social media videos to experiment with. From how-to’s and testimonials, motion graphics, behind-the-scenes peeks, thought leadership vídeos and many more – the sky’s the limit. 

Choose types that align with your brand and resonate with your audience. For example, if you’re in the software industry, explainer videos might be a big hit. If you’re a fitness brand, workout videos could be your ticket to engagement.

5 – Plan the Content Production

Alright, it’s time to get this show on the road. Start drafting your scripts, gather your production team, set up your equipment, or book your studio. Remember, quality matters! A poorly executed video is worse than no video at all.

Also, keep it simple and engaging. You’re not directing a blockbuster movie. Ensure your video is easy to understand, conveys your message clearly, and gets straight to the point. After all, you’re not just fighting for attention against your competitors, but also against cat videos and meme compilations! 

6 – Schedule and Promote the Videos

Don’t just hit publish and cross your fingers. Be strategic. Plan your posting schedule based on when your audience is most active online, and promote your videos across all your channels. 

Use email newsletters, blog posts, social media posts, and even your website home page. Create teasers, countdowns, and premieres – make each video release a big event!

7 – Understand and Analyze Metrics 

Last, but oh-so-crucial! The secret sauce to your success is tucked away in those numbers. Views, likes, shares, comments, watch times – these are your weapons. They’ll expose your hits and misses, helping you tweak your strategy and ace your content with each video.

By following these steps, you’re well on your way to mastering the corporate video marketing game. Simple, right?

Conclusion

In conclusion, we’ve brushed over corporate marketing, the edge social media videos give corporate marketing, and the strategy to nail it. 

The key takeaway here is simple – social media videos for corporate marketing aren’t just a nice-to-have, they’re an absolute must-have. They’re the secret sauce that can supercharge brand awareness, engagement, and ultimately, your sales.

What are you waiting for? Get in touch with us today, and let’s fire up your business growth with the unparalleled power of social media!

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.