Video SEO: What It Is and How to Master It
Though SEO might be in the name, video SEO is a different animal entirely from SEO. The act of making your material more visible to search engines like Google, Bing, and others is known as search engine optimization or SEO.
Giving search engines the appropriate set of information is essential in the competitive world of video SEO for assisting viewers in finding and engaging with the videos you have worked so hard to produce. That way more people will gladly come onto your next video. Let’s peek beyond the doors of the SEO video marketing industry.
What is SEO?
Search engine optimization (SEO) is the process of increasing the amount and quality of visitors to your website by crafting web pages designed to rank higher in natural search results. The number of links pointing to your website and the length of the content is only two of the many elements that are taken into account when calculating its rating.
So what exactly is video SEO? Page load time and video quality are ranking considerations for material that is video. Although video content is different from other types of material, such as blog posts and web pages, video SEO still has the same goal of making your videos more searchable.
Here’s a breakdown of how video SEO works when related to one of the biggest video-sharing platforms on the planet–Youtube.
Youtube Video SEO
The majority of businesses spend money on website SEO optimization yet lose out on a huge potential to rank their YouTube videos. If you’ve ever searched for instructions on how to do anything routine on Google, you probably already subconsciously understand how YouTube video SEO works.
A significant portion of Google search traffic goes straight to the video results. After its parent corporation, Google, YouTube is the second-largest search engine in the world. They are indeed related in some way. When you use Google, YouTube is also searched.
Because it offers viewers the stuff they desire and maintains their interest, YouTube flourishes. It has developed to ruthlessly and effectively bury everything tedious, pointless, and deceptive. You must thus make it simple for YouTube to understand why your material is pertinent to a certain topic.
Enhancing Your Video SEO and YouTube Tactics
Since Youtube and video SEO, in general, seem like such a hard nut to crack here are some ways to master the coveted video SEO.
Choose the keywords wisely
The first step in creating content is to choose your target keywords. By doing this initially, you may naturally include them in your text. Keep in mind that your video might be searched for anything. You’ve already lost a chance to improve the ranking of your videos if you don’t consider keywords while briefing and writing your films.
Make sure you use keywords that people would search for but aren’t so competitive that your video has no chance of being found by using a keyword tool. You should concentrate on terms that pertain to a particular search, or topic someone is attempting to answer since both Google and YouTube use semantic search–a method of data searching in which a search query seeks to not only identify keywords but also to ascertain the intent and context of the words being used.
Make a title with lots of keywords
First off, don’t let your SEO approach start and finish with the title since it’s only a tiny component of video SEO. And to double down, include your keyword in the title because it is beneficial, to say the least. Make sure your title is under 80 characters, adequately describes the video, and incorporates your keyword naturally. “How to play delta blues guitar with a slide made from a bottle” is probably not the greatest title as it is too long. Try shortening it to “How to play slide guitar”.
Create a compelling description
Brands underuse YouTube’s description area far too frequently. This area gives you the chance to describe your video’s subject matter to YouTube users and to include links to call-to-actions.
In the description area, YouTube only displays the first few words before prompting users to click “Show More.” Therefore, it makes sense to place your call to action first if your main objective is to increase visitors to your website. Be concise and clear.
Use the remaining space in your description to include a few more keywords, but be careful not to overdo it. Search rankings appear to not be heavily affected by descriptions. You’ll do better with a succinct, interesting, and pertinent explanation than a description full to the brim with keywords.
Other SEO Video Marketing Tips
Though Youtube is one of the biggest video-sharing platforms, there are plenty of others that can be just as effective. Here are some additional tips to optimize your video SEO that work for any video platform.
Incorporate video on your website
Usually, when you put your video on a sharing platform, the platform will offer captivating thumbnails and a ton of other data, like descriptions, running times, and publish dates, which search engines love. You may still embed your movie on your website even though it is hosted on the said sharing platform.
A landing page shouldn’t be overloaded with videos since Google won’t be able to determine which one should be displayed first. Therefore, be sure to limit the number of attractive videos you embed onto your website to one per page.
How search engines scan your video depends in part on where it appears on the page. A video should ideally appear at the top of the page. Similar to search results on Google’s second page, videos that are buried are frequently ignored, which is not what you want if you want to enhance visibility.
Don’t forget the video transcript
An essential component of video SEO is video transcription. It provides Google with more details about your video material, improving your likelihood of appearing in the search results.
To comprehend the information in your video, including the spoken words, Google can get the bytes of the video file. However, giving a transcript might make it easier for search engines to interpret the dialogue in your video if you transcribed it. Always give more context when in doubt rather than less.
Additionally, video transcripts render material more accessible, which is something that all types of producers and artists should constantly keep in mind.
Make sure your thumbnail is near perfect
Make sure your video thumbnail grabs people’s attention and stops them in their tracks because first impressions are critical. Your video’s thumbnail will essentially be its public face.
A compelling picture with an excellent composition will persuade potential viewers to go on to your movie even if an attractive thumbnail won’t improve your search result rankings.
For mobile viewing, when your video’s title and thumbnail are your main ways of attracting visitors, a gorgeous thumbnail is crucial. In your thumbnail, you may add words or just leave the image alone. Both methods are effective.
By utilizing these tactics, your content will have a greater chance of overcoming the noise and generating tangible benefits for your company. Nevertheless, it’s important to keep in mind the audience for whom you are producing videos. Your audience can locate your material by using search engines. Your video won’t be worth seeing if you only optimize for those tools. Regardless of SEO rankings, make films that your viewers will genuinely want to watch. Utilize your brand’s power to respond to their inquiries. Inform them of a memorable customer who inspired you. Teach them about a subject that interests them. In other words, make material that is interesting, engaging, and worth seeing.
Most of the time it’s good to use an SEO optimization tool or a company that specializes in it such as MultiVision Digital to help your company get the most out of video SEO.
MultiVision Digital will have their SEO experts review your video production and create a solid company video content marketing plan. They specialize in marketing and distributing your video in addition to providing video concept and production services.
See you in front of the camera!