B2B Social Media Marketing: Best Strategies

Most of the brands that we see doing extremely well on social media are likely to be B2C brands. Not very often you will see a B2B company going viral with one of their social media videos. This simply means only a few of the business-to-business brands have tapped the potential of B2B social media marketing and a lot of them aren’t even aware of the endless advantages of utilizing social media platforms.  

However, the research and data prove that it’s now time for B2B businesses to leverage the power of social media video production. According to Hubspot, 92% of all B2B marketers have indicated that a robust B2B social media strategy has helped them generate more exposure for their brands. A report provided by Mycustomer showcased that 87% of B2B companies viewed social media platforms as one of the highly successful tools of their overall marketing mix. 

All these data indicate that social media is certainly one of the best tools that can help you develop brand loyalty, increase exposure, gain marketplace intelligence, generate leads, improve sales, and do much more than you could ever imagine. But, this is only possible with a rock-solid b2b social media marketing strategy and videos play a crucial role here as they get the most instant attention. 

Why Videos Should NOT Be Ignored in B2B Social Media Marketing?

It’s a Robust Way to Get Attention

The Searchmetrics report shows that almost 62% of worldwide searches made on Google include a video. Thus, videos are indeed one of the fantastic ways to connect with people, pique their curiosity, and get their attention. Especially, in a B2B setting, having a quality video is an important part of the overall B2B social media marketing plan. It’s because your core audience is basically people who would conduct online research before using a service or purchasing a product but they don’t have time to watch a 30-minute-long video. 

So, having a convincing video that can summarize the products or services that you’re offering in the simplest way possible that too within only 30 seconds time will certainly help you pique a client’s attention. In these cases, explanatory videos with 3D motion graphics that first address the client’s problem, engage them, and then provide a solution tend to perform well.

It Helps to Influence Buyer’s Choices

It’s a misconception for a lot of brands that social media videos are expensive and you need influencers or celebrities to get exposure. But, in reality, you can start leveraging social media platforms even when you’re a startup with a limited budget. All you need is a robust b2b social media marketing strategy, high-end professionals for social media video production, and your openness to different trends in the industry. 

In fact, Google noted that rather than influencer videos, social media how-to videos garner the most attention, especially on platforms like YouTube. Clearly, it showcases that people are more interested in learning about a new service or product before partnering with them. Therefore, by making impactful social media videos, you can certainly influence buyers’ choices as it will foster their trust and make them feel more connected to your brand. 

It Offers a Great Opportunity For Link Building & SEO

Both the major search engines like Google and Bing pool social signals while providing search results. It means the algorithm ranks your social media profiles in their search results if they receive maximum exposure and visibility. Sometimes, it offers an excellent opportunity to build links and leverage the power of SEO tactics. 

Reports have also found that social media videos are 53 times more likely to receive first-page ranking organically than traditional websites. On top of that, videos can increase audience time spent on your site, and keep them engaged which are two of the vital metrics for search engines. However, it doesn’t mean you can randomly create videos and start ranking on the first page! Rather, you will need professionals with expertise and knowledge in social media video production as well as high-end equipment to achieve the desired result. 

It Gives Businesses a Strong ROI

B2B social media marketing that includes a video is a great technique to improve the return on investment for a business. Do you know why? It’s because videos that provide a straightforward and brief explanation about your product or services make it easier for your prospects to understand even a complex topic. Thus, they are more likely to be converted into a paying user, leading to a strong ROI. 

Besides, with social media videos uploaded on major channels like Facebook, YouTube, Twitter, LinkedIn, or anything else, you will get proper marketing analytics that can further help brands optimize their B2B social media strategy and video efficacy. 

Types of Social Media Videos to Leverage

Videos on Trending Topics

Creating videos on trending topics is one of the important aspects of a B2B social media marketing strategy. The goal of such videos is purely to increase the brand’s engagement, expand its reach, and attract new and potential customers. Trending videos are a bit different than educational or other types of videos where you showcase a lot of information within the quickest time possible. 

Rather, these are engaging, fun, and eye-catching that grab people’s attention instantly. However, you can still bring out an emotional aspect through perfect storytelling and make the trending videos go viral which receives a lot of views and attention from your targeted customers. But, for that, you need an expert hand who has prior experience in creating social media videos on trending topics. 

646-319-8609 Get quote Now

Company Culture Videos

A company culture video allows your clients to see beyond your services or products which can be pretty refreshing for all the viewers who prefer to watch corporate B2B videos. The ultimate aim of culture videos is to showcase the people and your company’s culture inside the office environment to develop a strong bond with future applicants as well as with potential customers. 

Bring out the best in them, think about their personal as well as professional scalability, and strive to create a diverse and inclusive company culture that will tend to perform well in the future. Because, when you have a hard-working and dedicated team who consider themselves as a true part of the company, it becomes easier for a business to succeed. However, make sure you maintain transparency while making company culture videos. For example, it’s always better to showcase employees at all levels, not just the C-suite, to show viewers that every voice is heard in your company. 

How-to Explainer Videos

How-to videos are one of the most watched videos on social media platforms. Therefore, making how-to explainer videos should be one of the top priorities of your B2B social media marketing plan. The end goal of how-to explainers is to offer actionable steps to resolve a specific pain point of your industry or to educate people on how exactly to use your product or activate all the features. B2B brands can target the top or bottom of their funnel for how-to explainer videos. 

In case, you’re making it for top-of-the-funnel customers, then the video should primarily focus on the pain points. It’s important to provide the information in a way that positions yourself as a leader since you’re educating them. Besides, if you’re making explainer videos for bottom-of-the-funnel consumers then the video should provide detailed information about how to use the product successfully. Since it’s not always possible to include everything in a 30-second long video, you can refer the consumers back to your pages or blogs that showcase further information which also reinforces their connection.

Customer Testimonial Videos

Customer testimonial videos are quite similar to explainer videos as both explain how your services or products are solving a problem but in different ways. In explainer videos, you use 3D motion graphics to describe every information in detail whereas in customer testimonials the customer who has used your product or services describes the benefits and utilization of the product. 

If created successfully and strategically, customer testimonial videos can be the best way to convince people on social media that you’re truly solving others’ problems with your services or products. 

Supercharge Your Social Media Video Production With Us!

Social media platforms are all about sharing stories, whether they are memories, opinions, inspirations, or breaking news. These short, simple, and easy-to-understand videos can help you create a strong connection with your target prospects as you are more likely to educate them rather than force selling. However, not all social media videos achieve the best results. But only those created with professionalism, creativity, and quality equipment can get the most attention and desired outcomes.

This is why MultiVision Digital is here to help you revamp your b2b social media strategy by integrating top-quality video content into your marketing approaches. Whether you are explaining your products or features, lending the company’s voice to any trending topics, or creating customer testimonials, we can make sure the next video that comes up for your brand is the one that resonates, inspires, and makes a great impact on your customers. To know more about our B2B social media marketing or social media video production, contact us now. 

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.