5 Proven Ways to Create Effective Training Videos

Because video is the fastest and most convenient way of delivering information, there’s no better way to educate your audience, employees, or customers with informative audio-visual content. According to research, almost 87% of users have stated that YouTube, one of the largest video-sharing platforms, is helping them figure out things they haven’t done earlier. This is the reason why companies are looking for a video production company to help them create effective training videos or corporate training videos for both internal and external training. 

As training videos teach or reinforce a new skill or help people to expand their overall knowledge about a topic, they are gaining more and more attention from NYC firms and a larger share of the revenue from video production companies in NYC. These videos are created with the precise educational goal of teaching a skill or sharing knowledge. It can be used in the customer service world or the corporate realm to facilitate your employee’s training or to educate customers about a specific product and its uses. 

Based on their uses, you can find two types of training videos; corporate and non-corporate. However, for businesses, corporate training videos can open new doors of opportunities if used correctly. In this article, we will thoroughly discuss the importance of making it and the best practices that you should follow to reap the most benefits from them. 

 The Importance of Making Effective Training Videos

Makes it Easier to Retain Information

Human beings tend to retain information through imagery content rather than any other form. It happens because our brains can process imagery information almost 60,000 times faster as compared to any textual-based content. This is important when it comes to corporate training as the report says that 65% of employees tend to forget training material in a typical session within a gap of 7 days. However, if it’s presented in a clear, concise, and well-presented manner, it can be more effective for them to retain information. 

Training Videos Have a Higher Engagement Rate

People prefer learning about a product, software, or tool mostly by watching a video on YouTube or any other platform rather than reading long chunks of text. So, if businesses can professionally create these corporate training videos with detailed information without complicating the topic and in a visually stimulating manner, then the chances of getting the engagement rate will always remain higher. 

Consumes Less Time

When it comes to employee training videos, coordinating schedules for multiple employees is an intense task itself and it takes a lot of time. In the case of live training, it will require you to book time with multiple team members across the organization and the busy schedules of everyone makes it quite difficult to manage. However, corporate training videos created by a professional subject matter expert can easily be recorded at any convenient time and location and then learners can grab the information as per their schedules. 

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Keeps Your Costs Downs

When it comes to business, it’s important to keep the costs down and maximize the impact. And a professional video production company in NYC will make the most efficient use of your budget.  Thus, when businesses can produce training videos cost-effectively to last for many years, it becomes less expensive than in-person training seminars. A professional video production company in NYC comes in with a lot of knowledge, equipment, and expertise to be able to create cost-effective and professional corporate training videos that serve its purpose. This is why MultiVision Digital, a top-tier video production company in NYC is here to help you create compelling training videos under an affordable budget plan.

Best Practices from a Video Production Company in NYC to Make Effective Training Videos

Keep Your Objectives Clear

A great corporate training video is made by understanding the requirements of the audience. Therefore, the first step in creating an effective training video is to be familiar with the needs of the audience and identify the objective. An objective helps to guide the entire video creation process. Based on the business perspective, industry, and employee agenda, an objective should be clearly defined before getting started with the video creation process. So, partner with an instructional design team to review all the training needs and analyze how your objective can relate to the overall business plan.

Decide The Right Video Type & Plan It

There are various types or formats businesses can use for their training videos. And, picking the right format is an important part of making a great training video that effectively delivers the message. Speaking of the video types, you can choose between instructor-led, how-to, screen capture, animated, employee-created, or interactive videos. 

Businesses can choose to blend various types of videos if there are proper resources and equipment available. However, instructor-led videos are typically suited when you already have a highly engaging and expert presenter to talk to the audience. While other animated, how-to videos can be used for explaining complex ideas or processes most simply. In case, you want to teach the employees about the specific use of software or a technical process, then screen-cast or screen-capture videos would serve you the best result. 

Create Your Script & Design The Layouts

Script writing and layout designing are considered the core part of the video development process. A well-written script can make or break your corporate training video. Because a poor script will lead to a confusing, lengthy, and overall disjointed video that none will be interested in.

So, make sure it’s written in a well-organized and easy-to-understand manner to get the best result. Since script writing is a time-consuming task itself, and if you are in the NYC metro area, it’s always better to hire professionals like a video production company in NYC to get an effective training video with a top-notch script. 

Speaking of designing the layouts, it is a process of imagining how the video will appear visually once it’s completed. Like what images will be shown on the screen, what will be the length of the video, how the information will be presented to the audience, etc. In addition, during this stage, it’s important to match the script text to your visual representation using a storyboard technique. 

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Finally, Record Your Videos Professionally

The next important tip to create a stellar video on training materials is to record your videos professionally using high-grade equipment. Generally, depending on the type of video you’re shooting, you will need a variety of equipment including but not limited to an HD video camera, tripod, microphone, editing software, action camera, etc. Using this high-grade equipment only ensures clarity, focus, trust, and comfort. Otherwise, an unprofessional video will create a bad reputation for your entire organization. 

There are various ways you can record a video including voice-over, screen recording, video shooting, and animation creation. Animation creation can be one of the greatest ways when it comes to improving the training video. It can be used to explain charts and processes for training purposes. However, it’s important to use high-end software and advanced tools to make these videos more realistic and value-driven. 

Edit, Share, & Distribute

One of the most crucial steps in creating effective training videos is to edit them perfectly and professionally. Editing plays a vital role in achieving the desired result with a video, be it of any kind. For the best editing, one has to know the editing software, stay on the brand, be consistent with the transitions, and consider the export settings to get high-quality videos at the end. Therefore, it would be ideal to choose a professional in this case as they have more knowledge, resources, and a team of experts to get the best result. 

Once done the editing, sharing, and distribution of the content will play a critical role. If these training videos are made for an internal audience group in the organization, they should be hosted using an LMS. From there, the videos can easily be assigned to individuals or groups. It’s important to think through how you will communicate with your target audience to watch the training videos. 

Hire a Professional Video Production Company in NYC to Reap The Benefits

Creating effective training videos is not an easy job. It requires the right tools, knowledge, expertise, and a lot of patience to create stellar content that further helps your audience to understand a solution. As per the market, it would be best to keep the length of the video short and use other support videos to offer a true learning experience to the employees or customers.

Being in the industry for several years now, MultiVision Digital truly understands the needs of the audience and the workarounds in producing corporate training videos. Thus, we serve the best, most informative, and most effective training videos that help your employees or customers understand a product or a concept. To learn more about our video production services, get in touch with us at your earliest convenience and we would be pleased to serve you the best. 

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.