Livestreaming Your Next Event Could Grow Your Brand Audience
With the livestreaming business expanding rapidly over the past few years, livestreaming has emerged as a crucial marketing technique. Livestream marketing is the secret to establishing authenticity with your audiences as the number of viewers rises.
It is obvious that the livestreaming market is expanding quickly and does not appear to be slowing down. With incorporation across all major social media platforms, such as Facebook, Twitter, Youtube, etc., it’s now more simple than ever. The opportunities for live streaming are boundless, from musicians utilizing Instagram to broadcast live performances from their homes to chefs making cook-along videos and gamers streaming their sessions.
There has never been a greater opportunity for your brand to take advantage of live streaming. The majority of users, it has been found, would rather watch live video content from a company than read a blog. More than three-fourths would also choose live video over social postings to view brand content via a livestream. It comes as no surprise that businesses are more ready than ever to spend on live video given the phenomenal growth of internet video. By 2027, it is anticipated that the global market for video streaming would grow to $184.3 billion.
There has never been a better moment to begin branded live broadcasts because the majority of social media platforms now support live streaming. Consumer businesses can effectively target their devoted fans who are already linked to them on platforms like Instagram, Facebook, and YouTube. LinkedIn Live allows B2B companies with audiences in the professional services sector to broadcast in real-time to communicate with both their present clientele and prospective consumers.
In the end, live streaming is a great approach to boost sales and visibility. The instantaneous real-time connection that can be made through live streaming enables companies to interact with audiences authentically and improve consumer engagement as more audiences are drawn to video content. Here are some ways your company might utilize live streaming to grow sales.
Livestream Equals More Access
Brands may interact with their audience more transparently and authentically by using livestreaming. Customers thus feel more connected and trust is subsequently increased. Viewers who want to witness the effort that goes into companies are drawn to never-before-seen material like footage of items being created or events being set up. The people and culture behind the company can also be revealed to audiences through office visits and clips from day-to-day living.
Since viewers enjoy learning more about the people behind a company, this kind of content is a great approach to increase your audience and traffic. You may create a community around your business by strengthening your ties to your audience or consumers.
How to Livestream on Youtube
Your brand’s reach may be greatly increased by livestream events like conferences, lectures, and debates. Live streaming on a platform like Youtube is a terrific method to grow your community online since it allows individuals who would not have otherwise been able to attend your event to do so remotely. Live streaming is a fantastic method to reach a worldwide audience for everything from fashion week shows to music festivals.
Global Citizen and the World Health Organization successfully streamed their One World: Together at Home event in 2020 using YouTube during the pandemic. The concert, which was organized by Lady Gaga and included other musical talents from across the world, raised $127 million for the COVID-19 crisis response.
Send Out Notices
Develop a YouTube or Instagram page or other channels specifically for livestreaming. Compared to regular video, live video produces more comments, shares, interactions, and viewing time. Therefore, what better option is there to inform your consumers of a new product or service or to launch it? Live streaming is a fantastic approach to generate attention for your news since an announcement made in real-time elicits urgency and enthusiasm.
Big companies such as Apple have used the livestream to herald the release of new products. The software giant gives fans who can’t make it to the launch event in Silicon Valley the opportunity to watch their product debuts live online.
Produce On-demand and How-to Material
Live streaming a lesson or how-to is a unique and entertaining method to interact with your audience. Wondering how to livestream on Facebook? A live product demonstration is a very engaging way to do that, especially when viewers can participate and ask questions or provide comments in real-time. A live stream instructional is a fantastic method to provide your audience with practical advice they can use right now. Making worthwhile material that improves the experience of your viewers will keep them coming back for more.
Employee interviews may be a terrific method to introduce the faces of your brand to your audience. The desire of viewers to identify with and be able to relate to a brand. Live videos may be recorded anywhere, whether at a meeting, in the cafeteria, or at the workplace, providing viewers with a true sense of the brand’s personality.
Livestreaming: Organize Live Q&A discussions
Real-time question-and-answer sessions will make viewers feel more in control. This applies to any live video and may provide significant value, particularly if the respondent can demonstrate their breadth and depth of knowledge. Additionally, it forges an emotional connection with the audience and may be particularly effective when the interviewee is an authority figure, such as the CEO or product designer. This method of lead generation is incredibly efficient and may strengthen your brand’s relationships with customers by fostering trust.
Live streaming has been more important than ever as a component of hiring procedures for companies. The new norm of remote work has forced a significant change in how talent search and recruiting are conducted. Companies now have to market their brands online in addition to conducting interviews digitally utilizing tools like Zoom and Skype.
For many talented teams and recruiters, live streaming turns into a beneficial tool at this point. Companies may communicate with potential candidates and present their brand values through LinkedIn Live and their own branded portals. Recruiters may utilize live streaming and virtual events to talk about the hiring process and business culture and to invite workers to share their personal experiences in place of corporate presentations and networking activities.
With some of these livestreaming formats, businesses can interact with their viewers on a deeper level and create long-lasting relationships that support their growth. Investigating live-streaming is undoubtedly something you should do if you’re seeking a new approach to communicating with clients, consumers, and prospects. Read our article on live streaming for businesses to get started.
Increase the number of people who see, interact with, and learn about your business by using MultiVision Digital’s live-streaming event video production services. To discuss how a live or hybrid virtual event may be more engaging than merely an in-person event, get in touch with MultiVision Digital right now. Make sure to inquire about our services for producing virtual events and livestreams. You have one less concern when you work with the best event video production company.
See you in front of the camera!