Commercial Real Estate Video: Fosun 28 Liberty Street Promotional Video
When you are considering creating a promotional video like a commercial real estate video, you may need the guidance of a video marketing agency to execute your vision. A video production company knows the ins and outs of shooting a commercial real estate video and will help you produce a successful promotional video project.
In the heart of New York City’s bustling Financial District, a remarkable transformation took place at what was once known as the historic One Chase Manhattan Plaza. With its rebranding as 28 Liberty Street in 2015, the space underwent more than just a name change – it became Fosun Plaza, a dynamic hub where the synergy between business, culture, and community takes center stage.
Fosun needed the help of a video marketing agency to create a real estate promotional video for awareness and to communicate the magic of this transformation and the essence of Fosun Plaza’s mission, “to project a holistic sense of community through vibrant interactions, creative cultural events, and retail activations”, to generate leads for commercial real estate tenants to lease retail space at their building.
646-319-8609Creative Concept for a Promotional Video
At the core of MultiVision Digital’s success lies our commitment to aligning a video strategy with the specific business objectives of our clients. So in the case of 28 Liberty the journey began, like in any other promotional video project produced by MultiVision Digital, with the client stating what business objective they wanted to achieve.
28 Liberty / Fosun Plaza is not just a space for business transactions: it’s a canvas for community engagement. The key goal of the commercial real estate video was to create a sales tool for brokers to communicate the strong interplay between 28 Liberty / Fosun Plaza and the diverse business and tenant base and the neighborhood at large. Thus, hooking interested tenants to lease space at the building.
Armed with the key sales points that potential tenants would want to know, floor plans and CAD designs, the creative minds at our video marketing agency embarked on a mission to distill Fosun’s vision into a visual narrative that would resonate with their target audience.
So after a detailed walk-through of the building, scoping out and listing all the potential shots we wanted to get to showcase the many attributes of the building, our video marketing agency was ready to shoot the real estate promotional video.
And to really capture all the important spaces of the building, we took our film crew in tow, and explored every nook and cranny, capturing the soul of 28th Liberty Street from different perspectives, using different types of cameras, a full set of lenses, and even a drone for inside the building. This on-site footage played a pivotal role in weaving together the story that Fosun wanted to convey.
Commercial Real Estate Video: Showcasing Creativity and Community
Central to Fosun Plaza’s identity is its commitment to fostering a culturally enriched environment along with a sense of community was germane to showcase in the commercial real estate video.
The promotional video captures the soul of Fosun Plaza’s commitment to creativity and community through glimpses of the building and cultural events that unfold against its stunning backdrop. From art installations to live performances and food fairs, Fosun Plaza is alive with creativity and community.
By emphasizing these aspects, the video effectively communicates Fosun Plaza’s dedication to providing a platform where cultural expression thrives, attracting not only tenants and employees but also residents of the Financial District community along with visitors who seek cultural enrichment.
Bringing all the pieces together was no small feat, but it’s where MultiVision Digital’s expertise truly shone. Guided by Fosun’s brand guidelines, we artfully shot and edited the footage into a real estate video that seamlessly blended compelling shots with the business messaging Fosun wanted to communicate.
We also carefully selected music tracks that were layered in to evoke emotions and create an immersive experience. Graphics and animations were skillfully integrated to highlight key parts of the building, adding an extra layer of sophistication to the final product.
Conclusion
As a video marketing agency in NYC, the promotional video for Fosun Plaza serves as a testament to the power of visual storytelling when wielded with expertise, passion, and strategic intent.
The result is a real estate video that transcends mere visuals, becoming a vehicle for meaningful communication and sales generation. In the dynamic landscape of video production, we at MultiVision Digital are not just a service provider; we are partners in transforming ideas into immersive visual experiences that drive success.
Contact us to learn more about how your real estate business can leverage by having a promotional video that captures audiences’ attention!
As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.
Inquiry Now
Post Form
"*" indicates required fields
Main Cost Factors to a Business Video
How Much Does a Video Cost?
Nothing comes close to the effectiveness of a well designed video communications project.
The impact video has in driving everyday sales and marketing results is unmatched, which makes it easy to understand why business video communications have been gaining momentum.
