The use of business online video marketing content on websites is rapidly increasing as companies realize video’s power to build awareness, engage customers, convert leads and drive sales.  Both B2B and B2C purchasers want information quickly, and professional online video production content is more valuable to them than websites that are filled with text.

It is no surprise why 90% of online buyers state that online video content marketing highlighting a product/services or company information is helpful in making a buying decision.  Which makes sense that companies incorporating online corporate video marketing services into their workflows are seeing more qualified leads, higher sales and more profits.

Businesses that are slow to adopt B2C and/or B2B online video content marketing strategies are missing out because consumer behavior is the driving force behind online video content marketing.  According to a Forbes Insight Study 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly and an astounding 65% of them have visited a vendor’s website after watching a video.  How is that for conversion!

Regardless of your business is B2C or B2B, your customers are eager to see what your business has to offer. This is why the use of website video advertising communications is becoming such a higher and higher priority for marketers.

Where do you get started? Here are a few ways in which businesses are using online video marketing content on their website.

1) Website Video Testimonials – Online Video Marketing Content

For decades, the most successful sales tool has been simple. Showcasing satisfied customers describing their experience and results with a product or service is second to none.  Marketing with short online video testimonials, presented on a company website, can be used every day by the marketing and sales team during the sales cycle.  Website video testimonials can build a stronger reputation for your business by providing high valued social media and SEO content, as well as create a personal connection between prospect and current customer that cannot otherwise easily be achieved. B2B website video testimonials can created quickly. They consist of recaps of the customer experience and can be created in house. They can also be outsourced through a professional video production services company.

Here is a short video titled “How online video testimonials can make a great sales and marketing investment.”

2) Product sales / service promotional video

Go to any website and you will find dedicated pages of text and images describing products and services.  The inclusion of business online promotional videos satisfies a wide variety of objectives. They recap the benefits and show how a product or service works. They also show how it meets customer’s needs and satisfies their desire to inform themselves. Best of all, it’s much easier for them than reading.

Studies have shown that 52% of consumers say that watching a product video makes them more confident when purchasing. So, both B2C and B2B website product promo videos create a visual story. This story is focused on the benefits and features from a customer’s perspective. These videos should be short and to the point, while ingraining your key messages and your competitive differentiators.

Here are examples of B2B promotional video and B2C product promo videos

3) Business profile / company overview video

Traditionally found within the “About Us” section, business profiles or company overview videos are very informative assets. They are necessary for any business. Because consumers seek information quickly, using a professional corporate online video is more beneficial than traditional methods of delivery. You can portray current management speaking directly to customers for the best results.

The purpose of using this business online video advertising tactic is to establish a personal connection when people are researching online.  While written information is important, supplementing text with a business profile video can build rapport quickly.

Marketing with business online video advertising can relay a message more effectively to consumers, is quick, informative, personal and engaging. Customers will inevitably spend more time on a business’ web site that provides video engagement. Moreover, they will have a better understanding of what the company is able to offer. The company’s products or services will be clear through the promotional videos provided.

Here is a YouTube Playlist that includes examples of New York business profile videos.

Video content directly correlates to a greater number of leads, a stronger connection with customers, and ultimately a higher sales conversion rate. Businesses, regardless of size or industry, utilizing video content in a comprehensive approach will see higher engagement and metrics in driving forward business objectives over traditional marketing strategies. For any business, big or small, the power of video marketing cannot be denied. So, if you start today, a year from now you’ll be glad that you did!

Let us know what you think and what questions you have in order to benefit the most, comment below!