Many of business owners and marketers in New York City now realize the importance of website promotional videos.  And many more now realize how a sound online video production plan can increase metrics up and down the sales / marketing funnel.  Along with the importance of promotional videos for business on the web, there is a demand for mobile video optimization.  So regardless of the company size, industry or demographic of the audience, video production in New York is important for mobile users.

 Tip: Mobile-first wins! Make your videos short and clear—mobile users scroll fast and click even faster.

There is a reason why The CMO Mobile Marketing Guide reports that 85% of digital marketers plan to increase their marketing video production investment for mobile marketing efforts in 2018, up 10 percent over last year.  So if your not yet working with a digital video production agency in New York, consider these behaviors  –

  • Online video production is very important to the customer journey. 71% plan to use it for acquisition and 65% for awareness. (CMO Mobile Marketing Guide)
  • 42 percent plan to run video on mobile web. (CMO Mobile Marketing Guide)
  • Video traffic on mobile devices accounted for 60% of total mobile data traffic in 2016. And that percentage is only increasing. (Cisco)

More than 3 out of 5 consumers spending at least 2 minutes watching educational videos about products, with graphic depicting figures and text emphasizing video marketing importance for businesses.With these astounding figures, it is difficult to ignore the importance of how promotional videos for business makes sense.  Marketers want to be where there customers are.  So marketers have to have a marketing video production plan for mobile to drive core business sales / marketing objectives. Businesses in New York looking to thrive in mobile conversion should consider the best video production companies in New York to maximize results.

Did you know? Video on landing pages can increase conversion rates by over 80%—optimize it for mobile to unlock that boost.

Woman sitting in front of multiple cameras, discussing tips for looking best on camera, with promotional text for a free guide on video presentation strategies.

Making Website Promotional Video Optimized for Mobile

Even if you put your website together beautifully, it may not translate on mobile devices given the smaller screen.  Although there are less and less issues with web sites viewed on mobile devices, issues still remain.  A non-responsive site may have distorted, truncated, or simply poorly formatted text. It’s difficult to read on a screen that is not much bigger than the palm of someone’s hand. Website promotional videos should be hosted on an online video platform, especially when guided by a trusted video production agency in New York.

Tip: Use captions! Many mobile users watch videos on mute—captions help keep them engaged.

These platforms will take care of all the codec and responsiveness of your videos.  When you use one of these platforms your online video production content will be organically optimized for the mobile experience. Promotional video for business has enough challenges that this should not be one of them.  You can use YouTube as a free resource or pay for an online video platform like Wistia, Brightcove or Vidyard. By using one of these platforms, your video production services in NYC will ensure a seamless viewing experience across devices.

Pro Tip: Paid platforms offer branding control and better analytics—worth the investment if you’re serious.

If you are serious about promotional video for business and have a budget for a digital video production company, then you may want to consider paying for a platform.  Each platform has the basic, intermediate and advanced features that can propel your online video production investment.  Some platforms integrate into CRM systems. They can produce variable data videos, have lead capture forms and advanced analytics that YouTube just does not have.

Video production setup in NYC office, featuring two men in suits engaged in an interview, multiple cameras, lighting equipment, and a view of the city through large windows, illustrating professional marketing video production for mobile optimization.

If you are new to marketing video production, you may only care that your video is automatically sized to fit a wide array of devices. More and more users are utilizing their smartphones as the only vehicle by which they access the Internet. Therefore, it is incredibly important for businesses in New York to ensure their website promotional video content looks good on mobile. This is crucial for effectively converting leads and driving sales with the help of a video production company in NYC.

Quick Tip: Test your videos on different devices before launch—what looks great on a tablet may not work on a phone.

Graphic featuring the text "HOW MUCH DOES A VIDEO COST" with camera icons, emphasizing video production costs, and a call-to-action button "CLICK HERE TO LEARN MORE," relevant to video marketing strategies.

Promotional Video for Business Increases Engagement to Drive Core Business

Although text descriptions of products and services are helpful in the consumer decision-making process, there is a limit as to how much information can be effectively shared through mobile.  As users are typically ‘on the move’, being greeted with a wall of text can deter consumers from clicking through to additional pages.  Pages that you have spent months to putting together, especially if that information is difficult to read on a mobile device.

Website promotional video solves this challenging issue by providing information in a way that is easy and engaging. When you work with a video production agency NYC, they will plan to give you the right marketing video production content for mobile. The result? You drastically increase the chance that a consumer will convert when they spend more time on your site. Video production in New York allows for the relay of information quickly and engagingly. And, when done well, creates more effective and lasting relationships.

It is clear that website promotional videos, optimized for mobile viewers, are pertinent to viewers.  They will aid in the success of marketing a company’s products and services to drive awareness and convert customers. As more and more consumers are replacing laptops and personal computers with smartphones and tablets, it is even more pressing that companies integrate online video production content to ensure potential customers can get the information necessary to make a buying decision on these devices in New York.

Quick Reminder: Repurpose video content across platforms—Instagram Reels, YouTube Shorts, and TikTok love vertical content!

Video production services in NYC are essential for businesses looking to engage with their target market on a deeper level. Optimizing mobile content relies heavily on online video content marketing, and any company seeking to engage with customers on a more powerful level must embrace this wave of change. If you’re looking for a video production agency in New York to support making website promotional videos with your online video production budget, then give us a call.

See you in front of the camera!

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.