Google values video and will improve your SEO ranking
Google knows the power of video and gives more SEO influence. Google knows that video gives the most relevant information in the shortest amount of time to make informed decisions. So, if you aim to rank higher on Google and convert more business opportunities then you should be looking to include video content into your marketing mix.
If your company is not using video as part of your content marketing mix, then you are missing out on a huge opportunity to gain first page real-estate on Google and other major search engines (YouTube is the 2nd largest search engine).