What to Keep In Mind When Creating a Corporate Marketing Video
Are you planning a marketing campaign and want to use the most effective means of getting your brand in front of the right audience? Consider creating a corporate marketing video! While there are many different aspects that go into a successful campaign, a corporate video that showcases not only what you have to offer in terms of products and services but also who you are as a brand is the best way to engage potential customers.
As a marketer, you’ve undoubtedly seen corporate videos that you simply cannot wait to end. In fact, we’ve all been in the exact same situation before. In these instances, you were either not a member of the company’s target audience, or, somewhere along the line, the video production team failed to create a video that inspired audiences to continue watching.
There are many reasons that lead to failed corporate marketing videos; however, when considering the high price of funding a marketing campaign, you must ensure that the content created is both high-quality and engaging the first time around. One corporate video is expensive enough, but having to create another after a failed first attempt can harm your brand’s reputation and lead to financial troubles.
Therefore, in order to ensure that your company puts out the highest quality video that best displays your products and brand image while attracting the most customers, you need to seek the services of a skilled and credible video production company. Corporate video production may at first seem daunting, but we assure you that the entire process becomes effortless with the help of a skilled and credible production team.
Once you develop a content plan and find a suitable production company, there are several things to keep in mind throughout the creative process. Keep reading to learn more, as well as what you need to know to shoot a successful campaign.
What Exactly Is a Corporate Marketing Video?
Essentially, a corporate video is a powerful marketing tool that seeks to showcase the various merits of a company or brand. As opposed to typical television advertisements, which are marketed toward the general public, the target audience of corporate videos tends to be the individuals involved with the running of the company, such as employees, managers, stakeholders, etc. However, with that being said, corporate videos can still be utilized to market new products and services to the general public as well, depending on the content included in the video and the distribution channels chosen.
Typically, these types of videos are used to display employee training requirements, financial results, and promotional content for new products or services. Regardless of the specifics, the goal of a successful corporate marketing video is to effectively transmit your company’s message to your target audience in a way that is dynamic, engaging, and inspires audience members to continue watching.
What You Need To Know
When it comes to producing, there are several guidelines to keep in mind to ensure the success of your campaign. Luckily, a competent video production company will have all of the tools and knowledge required to produce excellent content. However, it’s still good to possess a general understanding of the process to guarantee that your completed video is of the highest quality.
The following are 6 things to consider when beginning the process of creating a corporate marketing video:
Know Your Purpose: Before you ever start filming, you need to establish the overall purpose of your video. Is your purpose in creating the video to offer training to employees, give instructions to customers, or spread brand awareness through marketing? Once you know your purpose for the video, all other featured topics should closely relate to the central idea. Ensuring that your video’s purpose is as clear as possible increases the chance that your message is accurately received by viewers.
Create a Concise Outline: As you are already aware, time is money. When filming a corporate video, this sentiment is even more true. When you include irrelevant details, unnecessary repetitions, fluff words, and overly complicated jargon in your video’s outline, you run out of time for the most crucial details that support your purpose in creating the video. If you fail to create a concise, to-the-point script, you will not only bore your audience but also waste your own company’s money by inadequately using the short amount of time given to showcase your product.
Use Emotionally-Charged Language: Now that you have a better idea about your purpose and understand the importance of being as concise as possible in your script, you should work on including emotionally-charged language that inspires viewers. Rather than focusing entirely on corporate jargon, facts, and data, try and connect with the emotions of your audience members. Almost every purchase results from how the product or service made the individual customer feel.
Audio and Video: Of course, your video could accurately hit all of the points listed above and still be unsuccessful if the audio and video aspects are below par. Ideally, the audio and video should aid in expressing the overall purpose. Avoid any sounds or visuals that undermine this goal. With the help of an experienced video production company, your message should be clearly shown throughout the video, and all audio and video aspects will work to reinforce the central idea.
Dynamic Introduction and Conclusion: It’s a fact that most users tune out of a video if they are not reeled in within the first 10 seconds. For this reason, it becomes imperative to make your introduction as inspiring and captivating as possible, while clearly displaying the purpose of your video. Furthermore, the conclusion of your video should likewise inspire viewers. A proper conclusion will not only provide a summary of the most crucial points discussed but also leave the audience members with a call to action. Your introduction and conclusion are perhaps the most important parts of the entire video, so proceed carefully in these areas.
Optimize Your Distribution Channels: With all of these tips in mind, now it’s time to determine which distribution channels you should use to transmit your video. You’ve created a video with a clear purpose, engaging script, and audio and visuals that further drive home the message, so how will you get your masterpiece in front of the individuals who need it most? Begin by sharing the video to your corporate social media platforms, Youtube, and to your employees via email. Additionally, consider utilizing SEO tactics to help your video rank higher on search engines. With the right strategy of distribution, the corporate video will reach your target audience and become a huge success.
Create Quality Content With MultiVision Digital
We hope that you have a better understanding of the process of creating a successful corporate video, as well as the many aspects that you must focus on in order to create the best marketing video possible for your brand.
At MultiVision Digital, we strive to provide our clients with the best video marketing services available. Whether your goal is to create an advertisement, commercial, or corporate marketing video, we are the production company that you can trust to deliver the highest quality results.
Give us a call at 646-319-8609
See you in front of the camera!