Mueller Water Co: B2B Product Marketing Video
Video better articulates a product’s technical aspects and the benefits it provides…and does so in a way that is much more effective and appealing than a static brochure.Alex Shorter, Marketing Communications Manager at Mueller Water Company
Many corporate marketers are still wondering why they should be investing in professional online video production companies to help support their advertising video communications, sales video content and YouTube video marketing strategies.
In these videos, Alex Shorter, Marketing Communications Manager at Mueller Water Company, tells why his company uses professional online video production.
Reason being is that sales and promotional videos are a way to break out of the mold and better tell your story.
Shorter continues that “Video has really helped our marketing efforts because it allows us to leverage those videos thru a number of channels that we can measure the effectiveness of.” as well as saying that YouTube video marketing can be a very effective way to quantify their video investment.