Dispelling Myths of Business Video Content Marketing for Professional Service Firms
Do you spend time thinking about how your prospects research, and short list, you and your competitors? Did you know that more and more are on the look out for business video content marketing to do so? As a video marketing agency, we have seen first hand how business video content marketing is how prospects get information, make their own decisions and qualify themselves before reaching out to you by phone or via your website.
Myths that Stop Professional Service Firms from Investing in Video
If legal marketing and accounting marketing teams want to keep up with current digital marketing tactics, then why don’t professional service firms invest in video? Both real and perceived, here are a few of the myths we hear everyday:
Myth: “Video is too expensive” or ” We don’t have the money for video”
Reality: For many firms, having a full blown production multiple times a year is not in the cards, but with a thoughtful plan any available spend can be maximized to get the best bang for your buck.
Myth: “My clients won’t / don’t watch video”
Reality: Your clients watch video…unless they live under a rock. In that case then yes maybe they don’t watch video.
Myth: “My boss will never be on board with video.”
Reality: Lack of buy in from leadership is nothing new. But that is the job of legal marketing and accounting marketing teams. The first step is learning how to communicate the value and ROI of video – click here for a stack of video marketing tips to help you do just that.
Myth: “We don’t have the time.”
Reality: Dedicating the time for video can be a challenge until you see the R.O.I. Smart firms are creating video many times a year… for new business opportunities, practice areas, events, new regulations, partner thought leadership and more.
Myth: “We’re too small.”
Reality: Solo entrepreneurs to global companies leverage video towards a solid return on investment. Each firm has their own approach, quality level, budget and cadence..you can find yours. But…if you’re a company of zero people, then you are too small for video.
The Solution to a Cost Effective Professional Video Production
A few of the reasons we hear that stop professional service firms from hiring a video marketing agency are the cost, making sure their partners look great in front of the camera and ability to keep consistency across multiple locations. Towards that end, Remote Video Capture, which is a remote video recording solution, resolves these core issues. Remote Video Capture greatly reduces the cost, time and effort of creating video content by eliminating the equipment, crew and set up of traditional video production.
With the remote video recording solution, legal marketing and accounting marketing teams can save on professional video production, maintaining the services of a professional director to ensure partners look and sound their best.
Remote Video Capture allows legal marketing teams and accounting marketing teams to consistently make high quality video without breaking the bank and requiring a large time commitment. The technology truly shines with thought leadership, blogs, email marketing, social media, internal communications and partner bios. As buyers demand more video content, Remote Video Capture is positioned as the perfect solution for your professional service firm.
Professional Video is not about YOU it’s about BUYERS!
Digital marketing over the past years, as Miley Cryus puts it, has come in “like a wrecking ball”. Specifically with how digital generates new business opportunities for traditional legal marketing and accounting marketing firms. While traditional B2B transactions are still made with relationships as the main trust factor, the power of information has shifted towards buyers. These human interactions and trust building qualities is exactly what we talk about when our legal marketing and accounting marketing clients ask us, “Why should we allocate a part of our budget to working with a video marketing agency?” And of course, as a video marketing agency we would always be promoting business video content marketing… but here are a few leaders from professional service firms take.
Jim Terminiello, marketing manager at Berdon LLP, explains why video is a permanent and long term component of their marketing mix. “The people that engage CPAs need the confidence of seeing the people that are actually doing the work and by using the video component we are establishing that rapport even before they meet us.”
Amedeo Luongo, managing partner at Mendonca & Partners CPAs LLC, invested in professional video production content for their accounting firm because “[He] has noticed that more and more people, even though they may be referred, go to the internet to look for information and are looking for business video content marketing.” And Amedeo is right! Whether it’s thought leadership videos, corporate overviews, or testimonials, people watch video during the research phase and along the buying process. For legal and accounting marketing teams, professional video production content puts your partners front and center and creates the building blocks for a trusted relationship.
Professional video production content gives people them the most amount of information in the shortest time and compared to paper or text on a website. Professional video should be used to drive all business objectives, from awareness to SEO and everything in between. Get the most amount of R.O.I. from introducing video into your marketing mix and implement a Video 1st Strategy to drive leads and sales for your business. Don’t know what a video first strategy is? Watch this minute long video to find out!
This is why a video marketing agency will always say that video makes such a powerful sales tool for legal marketing and accounting marketing teams that aim to drive qualified new business opportunities….what’s stopping you? What are some of your concerns about video marketing that we can help you overcome? Give us a call or make a comment in the box below.