5 Video Marketing Tips to Make Impactful Videos for Your Law Firm
The world of law is well known as fast-paced and highly competitive. Even fiercer is how difficult it can be to maintain effective marketing for law firms. This is true for even the strongest firms in the legal world. Later on, we will talk about the video marketing tips that can surely help your firm.
Law firms face many marketing restrictions and regulations that other industries do not have. The information in their advertising must be informative as opposed to just entertaining, meaning that it is a much more sensitive nature than regular video marketing. There is also constant pressure and competition with other huge firms. It is a cutthroat environment. This is why it is so important for a law firm’s marketing video production to stand out.
The written word has always been revered and adhered to in the world of law. It’s common to find law firms marketing majorly in the form of online articles, blogs, and written advertisements. There has been a shift, however, in recent years. In 2016, 61% of law firms were relying on video marketing as their main tool of advertising. By 2021, this number has shot up to 86% and is steadily growing, according to the ABA. Short, appealing videos dominate social media. Now, companies and firms are adapting to these changes at a rapid rate. Effective marketing is not as simple as uploading a video to YouTube or TikTok on a whim, though. There is a great deal of consideration needed to produce quality marketing video production for a law firm. This should not be seen as a deterrent as much as it should be approached as a challenge. Here are a few tips for producing effective marketing videos for law firms. Follow these video marketing tips for efficiency without compromising the edge of the competitive world of law.
Video Marketing Tips: Showcase Your Law Firm’s Successes
It is important for a law firm to put its awards and accolades on display for anyone to see. These are the marks of a law firm’s growth. Commendations also display to the world how well firms are at doing what they do. This is important to marketing for law firms because it is the first impression clients take.
Being a bit prideful with your marketing has another advantage. You can display some of the key faces that a law firm has to offer. Marketing for a law firm is all about making onlookers understand your worth. Perhaps your law firm ranked high on a statewide list. Maybe they took on a considerably hard case and came out on top. Whatever the situation, if it’s there, it is always best to flaunt it if you’ve got it. Make a statement that ensures you stand out amongst the competition.
Going Pro Bono
A law firm that works for the greater public’s good will certainly leave a lasting positive impression. Legal professionals widely regard pro bono work as undeniably important. This is where good marketing video production comes into play. Producing marketing videos allows you to display your law firm’s commitment to pro bono work. Also, you can portray how much you have contributed over the time. For example, how many pro bono cases have you handled in the past year? Capture highlights showcasing the best of these moments. By doing so, law firms will quickly stand out with their dedication to taking on pro bono cases. This will only become a more effective tool the more hours a law firm puts in.
A Human Approach
Law firms can easily come off as strictly corporate to new clients or even new talent. This can lead them to see your services as cold or unapproachable. It is a common issue that the legal world is viewed as profit-hungry versus interested in helping out common people. Much of what goes into this widespread opinion is how law firms portray themselves in marketing. It’s understandable to give in to the instincts to depict your firm this way. After all, legal work involves maintaining a proper appearance, mountains of paperwork, and strictly adhering to long-standing laws.
However, you should also try to give your firm a personal touch. Neglect this and you can enforce the perception that law firms are uncaring, which is far from the case. On this video marketing tips, you should focus on how much help a law firm offers will alleviate any of these notions. Focus on your team and the daily lives they touch. This is especially important for the fields of family law, bankruptcy law, personal injury law, and most other civil litigation. You are helping people who feel in over their heads. Without your help, legal troubles can overwhelm their lives and livelihoods.
Market your firm as people-focused and clients will choose to put their cases into your trustworthy hands. It is always good to know that a human connection is behind legal representation. Marketing for law firms that speaks directly to the public’s needs is sure to attract attention.
The Life of the Party
Video marketing is a great way to show that your law firm is putting on a big event. Large events hosted by the firm are great opportunities to establish that human connection discussed above. They can be fantastic networking opportunities and outreach events. Marketing for a law firm means going big and making video content that captures the character of your law firm. There is no reason to hold back and show how much your firm is willing to do for the community.
A law firm should be able to make it clear that they are willing to take on even the most complicated of situations. There are many gray areas in the legal business, and this level of nuance requires an informed and delicate approach. It must also be met with a great deal of confidence, as the result of these cases will often change a client’s life for the long term. Market your firm with a video that discusses some successful cases that weren’t so clear-cut. Do so, and your law firm can utilize quality marketing video production to showcase its talents. It is also a chance to show the complexities that a law firm is willing to consider, even the most nuanced of cases.
Utilize these video marketing tips to promote your firm in a way that is approachable and memorable. There is a solid New York video production company willing to take on even the toughest video marketing projects. MultiVision Digital is constantly pushing the envelope of marketing for law firms in a highly competitive video marketing industry.
Our New York video production team will be sure to lay down the gavel when working for legal firms. Their aim is to produce top-quality video marketing for all law firms, big or small. Approach us with a concept and leave the rest to Multivision Digital. Be sure to head our way the next time your law firm has a big case, or big social event, on the horizon.
See you in front of the camera!