If you’re a business in NYC, video production is a great way to get ahead. In one of the busiest cities in the world, fast-paced advertising helps you stand out in the crowd and stay on top of changes. But video production itself is not something to take lightly. In order to make the most of your video content, it pays to work with a professional, experienced video production agency or a remote video crew.

A video production team can take your video marketing from “good” to “great.” When you work with a crew that specializes in video production, you are getting a complete package. They can work with you to develop your marketing ideas, and provide direction and guidance to help you achieve the best possible version of your ideas.

Numerous studies in recent years suggest that video has quickly become the top form of marketing content consumers rely on. There are a lot of reasons for this. Video is visually engaging, easy to consume, and direct to the point. It takes less time to watch a video than to read an article, and the video is often more informative. So the value of strong video advertising cannot be understated.

Being diligent when hiring a production agency is essential for anybody focusing on video marketing. Here are some important questions when hiring a video production agency for your business.

Questions to Ask Your Video Production Agency

What type of companies have you worked with?

Some video production teams are adaptable and can work in any industry. Your industry will influence the type of video content you want to create, and different skills are involved in making different types of videos. For example, traditional advertising videos may require a bit more creativity. This process can include building a storyboard, hiring actors, and capturing the right tone and message. 

Informational video marketing, on the other hand, is focused on providing details for your product or service. Some narrative creativity is still needed, but these videos might rely more on graphic design and video editing.

A flexible video production team will have produced a wide variety of videos with many different companies. While flexibility is not an essential quality, it is a good thing to have. Ultimately, you just want to be sure your video production team can handle your project from a creative standpoint.

What equipment do you use?

It’s always a good idea to get a sense of the equipment your prospective video production agency has access to. For one, you want to be sure they have everything you need for your project. For example, if you need some advanced graphic design for your video, you must know it can be done. Or you might need a team that can supply a remote video crew for your project. 

remote video crew - video production agency

Even if you don’t need any advanced production elements, it’s good to know about your video production agency’s gear. You don’t need to become an expert on photography overnight. That’s the video team’s job! But you do at least want to make sure that you will have the audio and visual equipment necessary to make the video that you want. Sometimes you can even be inspired to try something different if you find out your production team has the equipment for it.

How can you help us develop our message?

As mentioned above, having a clear message is one of the most important aspects of a successful video marketing campaign. It’s essential not just to ensure that your video production agency can help with content style. It also helps to hire a team that will be able to help you develop your brand message and stay on point. 

Always spend some time thinking about your desired message before the hiring process. Then discuss this message with your prospective video production agency to ensure they are the right fit for you.

Video Production Agency: How will the project be managed?

There are a lot of ways to manage a video production project. No single approach is the “right” or “wrong” way to do things, but it is always important to know what to expect. Who will be in charge of coordination and scheduling? What technology and software will be used? Who will direct the video? Where will the video be shot? These are all questions that can be covered under the heading of “project management.” You may not need to concern yourself with every detail of the project. But, again, it is always important to know what you need, and to know that your video production team can meet your requirements.

You also want to ensure your video production agency understands your timeframe and expectations and can be trusted to deliver results. This question can also help give you a sense of the quality of work you can expect from the team beforehand. A video crew that is able to provide detailed answers and show flexibility is often a good sign for you.

What is the expected budget?

Video production is a business decision. Setting a budget for yourself is always important when you commit to making video content. Talking with your team about budgeting is an essential step of the video process.  

You want to ensure that the team you hire will fit your budget. You also want to ensure you can get everything you need on the budget you have set. Options like remote video production can be an effective, straightforward service to help lower the budget of any video project.

Is Remote Video Production an Option?

A remote video crew can save a lot of time and money if you do not require an in-person shoot. It has never been easier to produce remote videos than it is now. Many companies are taking advantage of the new remote technology available to have faster turnaround on their video marketing content.

A remote video crew is able to direct your video recording from a remote location, and then edit the video into a final production on their own. Any graphics, cuts, or overlays can be added in easily after the fact. A remote video crew eliminates the need to travel and get bulky equipment set up. It also reduces the stress that comes with scheduling a shoot. If you think a remote video crew is an option for you, be sure to ask.

Remote Video Recording and Remote Video Capture

Need a Professional In-person or Remote Video Crew?

Whether you are looking for a remote video crew or an in-person team, MultiVision Digital could be suitable for you. MultiVision is an NYC video production company with tons of experience helping a diverse range of businesses meet their video marketing goals. Their staff is professional, experienced, and adaptable. No matter your needs, they are ready to offer our best assistance. Browse their services or their extensive portfolio to see for yourself.

See you in front of the camera!